Video Production Tips for Marketing Part 6: The Interviewer Effect

It is important to note that there is a lot a filmmaker can control and a lot they are responsible for and in addition they can offer a lot of expert advice, however, within the vein of collaboration: a working practice whereby individuals work together to a common purpose to achieve business benefit; it is …

Video Production Tips for Marketing Part 5: TelePrompTer – Why and how to use it

While it is hard to understand and accept, one cannot stress enough, that some people are simply better at public speaking than others. Furthermore, some maybe very confident/outgoing people in their daily lives but they do not possess the skill set or the necessary vocabulary to sell your message effectively on camera, resulting in a …

Video Production Tips for Marketing Part 4: Thinking about location – Less is Certainly More

The major advantage of the interview/personal testimonial is that this particular style of commercial naturally connotes authenticity and taps into the emotional response of the viewer, thus making it more believable. This is an essential approach if one is trying to sell a service, as this style buys into the old adage of “people buy …

Video Production Tips for Marketing Part 3: Mise-en-Scene – What is it? What does it do?

The biggest challenge with the set-up of the Interview styled approach to commercial filmmaking is understanding that, regardless of what amazing things the interviewee has said, we need to ensure that this functions within the brief and more importantly the agreed timeline – this is often controlled by the output, whether it be social media …

Video Production Tips for Marketing Part 2: Asking the right Questions

The biggest problem when producing a video for a client is controlling expectations and while on most occasions all aspects of production are discussed prior to confirming the job, there is always something that is missed or misunderstood, and interviews can be one of the most unpredictable and time consuming aspects of film production if …

Video Production Tips for Marketing Part 1: Preparing the Interviewee

The purpose of these blogs is to act as an informative discussion to filmmaking, whether you are a filmmaker looking for advice or an employee looking to commission a video. We have over 10 years’ experience within the industry working for a variety of clients with very different and demanding briefs. The aim to not …