‘Making of’ of a behind the scenes documentary!

Step 1– We’ll come over to your workplace for a casual meeting. We’ll talk about what’s behind your brand, what makes you YOU? The personal stories, the anecdotes, we’ll talk about them all. We’ll also discuss about your product or service, and how it’s integral to your story. Step 2– We’ll create a storyline in …

Behind the scenes documentary!

Humans connect with each other via stories. Even in our day to day life, we unknowingly tell stories to people around us. Through the behind-the-scenes documentaries, we want to leverage on the personal stories that build a brand or a company. The documentary in turn acts as an advertisement video that connects the brand with it’s audience …

5 Video Campaigns from the North East that stand out!

Video Advertising: North East of England   Internet’s abuzz with videos. Online content is moving towards being video-driven at an unprecedented pace. We have witnessed some great video content coming out of North East England over the past year. Here we’re listing down three of our favourite video campaigns that stand out! Newcastle University Careers …

Video Production Tips for Marketing Part 6: The Interviewer Effect

It is important to note that there is a lot a filmmaker can control and a lot they are responsible for and in addition they can offer a lot of expert advice, however, within the vein of collaboration: a working practice whereby individuals work together to a common purpose to achieve business benefit; it is …

Video Production Tips for Marketing Part 5: TelePrompTer – Why and how to use it

While it is hard to understand and accept, one cannot stress enough, that some people are simply better at public speaking than others. Furthermore, some maybe very confident/outgoing people in their daily lives but they do not possess the skill set or the necessary vocabulary to sell your message effectively on camera, resulting in a …

Video Production Tips for Marketing Part 4: Thinking about location – Less is Certainly More

The major advantage of the interview/personal testimonial is that this particular style of commercial naturally connotes authenticity and taps into the emotional response of the viewer, thus making it more believable. This is an essential approach if one is trying to sell a service, as this style buys into the old adage of “people buy …